The Influence of Green Perceived Value and Green Perceived Risk Perceptions on the Green Product Purchase Intention
نویسندگان
چکیده
منابع مشابه
Designing a green purchase intention model based on contextual and individually perceived factors with a focus on consumer perceived value dimensions
concerns about environmental issues have revealed the necessity of developing changes in the field of consumption and production. Introducing green products as a substitution to common products in the market, which harm to human health and environment and also enriching the culture of green consumption in the society and recognizing effective factors can be solutions for environmental prob...
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As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the m...
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Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2018
ISSN: 2518-668X
DOI: 10.18502/kss.v3i3.1899